Hemingway Whiskey
Taking a Premium Whiskey Brand to Market
Overview
Branding, UI/UX, Web Design, Art Direction
Hemingway Whiskey had an existing logo but lacked a cohesive brand identity and online presence. The challenge was to create a complete brand experience that communicated the craftsmanship behind their premium rye whiskey while resonating with whiskey enthusiasts. This included developing a visual identity and e-commerce platform that captured the essence of the brand and positioned it as a distinguished player in the market.
solutions
Designing a Complete Brand Identity and E-Commerce Experience
As Associate Creative Director at Pointer Creative (now part of E-House Studio), I was tasked with crafting a full brand identity for Hemingway Whiskey. While the logo was already in place, I designed the supporting visual elements, including the color palette, typography, and imagery that reflected the premium, artisanal nature of the brand. I also led the design of the website, which needed to tell Hemingway Whiskey’s story and highlight the craftsmanship behind their limited first edition bottle. The site was built on Shopify, offering a user-friendly and seamless e-commerce experience that made navigation and purchasing intuitive.
results
Successful Launch and Brand Establishment
The launch of Hemingway Whiskey’s first edition bottle was an overwhelming success, selling out on the first day. The complete brand identity, paired with an elegant online presence, helped position Hemingway Whiskey as a premium brand in the whiskey market. The project established a strong foundation for future growth and helped solidify the brand’s reputation among whiskey enthusiasts.
